Marketing Menu

Copywriting

Over the years, Andrea has had the opportunity to hone her writing skills as an author for articles in AAA’s Home & Away magazine, The Public Record and Desert Entertainer. She also writes copy for ads, websites, brochures and direct mail.

Public Relations

Andrea helps clients share their stories with the public, which includes writing and distributing press releases, following up with media to pitch stories, arranging and attending media interviews with clients and maintaining an extensive media list.

Strategic Marketing

Every business should have a marketing program that is well thought-out and works in conjunction with its strategic plan. Andrea has experience writing, managing and implementing comprehensive marketing plans at a variety of levels.

Social Media

In addition to managing Facebook and Twitter – the two biggest online social mediums – Andrea also monitors TripAdvisor and Yelp for clients who need it, which includes preparing responses for reviews that warrant them.

Event Management

As a stage manager for high profile events each year such as the Palm Springs International Film Festival Gala and the Steve Chase Humanitarian Awards, Andrea has gained experience keeping large scale events on track and managing celebrities and publicists.

Spokesperson

Some clients do not have a spokesperson on staff and rely on Andrea to deliver their messaging to the media. Andrea has been a media spokesperson for former employers and clients, and has done numerous TV, radio and newspaper interviews.

Radio Production

Writing, timing out and producing creative radio spots can be tricky. Andrea writes and produces radio spots for several clients, which includes identifying and booking voice talent and recommending background music and sound effects.

Crisis Communications

Preparing for how to communicate with the media and the public during a crisis – in advance of a crisis – is an important part of any marketing plan. Andrea has provided crisis communications consulting and developed crisis communication messaging for clients.

Media Buying

For clients who need help managing and coordinating media buys, Andrea can assist by meeting with media reps, making media recommendations, trafficking spots/ads and overseeing a complete media plan.